Why should my company target the latin market?
For the same reason that leading companies do. The Latin market is the fastest growing market in the world! The potential for excellent sales is continuing to grow at a dramatic rate!
“90% of Hispanic-Americans speak Spanish– and Spanish language advertising is reportedly 45% more effective than English advertising in reaching this consumer segment.”
– US Census Bureau, Business Statistics
“The current buying power of the Hispanic population in the US exceeds $452 billion.”
– Hispanic Business Inc.
“24% of Hispanics surveyed said they strongly agree with the statement “magazine advertising gives me good ideas of what to buy,” versus 8% of non-Hispanics.”
– AOL Time Warner Foundation
“The Hispanic Population will grow 91% over the next 25 years.”